Paul Fan here.
My mentor, Michael, he said after 15 years of making a
full-time income online, I’ve come to realize that most I’ve internet millionaires all have a few things in common.
One of those traits is modeling.
This means that you find someone who has what you want… and then you do what they are doing!
For me, I observe what successful online marketers do and model them.
Here’s something funny I noticed in the ultra successful ones:
National Enquirer, TMZ, Newsmax, you name it.
This actually really confused me at first.
After all, these publications are the furthest thing from educational.
I found the answer when I read a book by a famous copywriter named John Carlton called “The Entrepreneur’s Guide To Getting Your S**t Together.”
“Some of the highest paid writers in the world are the guys penning the headlines for “must see” shows like E!… top tabloids like the Weekly World News and the National Enquirer…
… I keep those tabloid tactics of hooking and grabbing readers in mind while I craft my headline.That’s my big secret tactic.”
When I read that, a lightbulb turned on in my head.
You may not know this, but the National Enquirer sells more copies of it’s magazine than the NY Times, LA Times, People Magazine, US Weekly and Entertainment Weekly… combined!
Not too bad for a “trash” magazine,
The reason all the top marketers read the tabloids is because tabloids sell.
To help others, you need to know what people want.
You need to know what the guy or gal on the street actually need.
Sometimes, that’s not what you expect.
However, it can be the key to the kingdom when it comes to achieving financial abundance.
I’ll explain more in a few days.
In the meantime, here’s an A Case Study to
check out that will help you understand the concept of “tabloid marketing” a little better.