My traffic coach Igor Kheifets ask me: “Do you struggle to sign people up in your business?” Here is more what he said:
Are you overworked and broke?
Do you wish to have deeper relationships with people who share your vision?
What if you could have more customers, less stress and more freedom in your business if you just do one thing, would you do it?
All you have to do is build a cult.
Keep your pants on, cowboy.
You don’t need to talk people into a mass suicide or anything.
Here’s what I mean:
Think Harley Davidson.
Those guys don’t just have customers. They have a cult following.
How do I know?
Ever seen an H.D. enthusiast? They don’t just buy a bike, they buy everything: Leather jackets, helmets, gloves, sunglasses, bandanas, miniature Harley models, more bikes…
That’s not rational behavior.
Nobody actually needs a miniature Harley Davidson.
And truth be told – nobody actually needs to start their own business.
People can get by with a job.
And many do.
It’s the passionate ones who need to get out of a job and start a business.
And that’s the kind of customer you want.
Which is why I don’t market to average people anymore.
Instead, I drive passionate biz opp leads with my new traffic source.
These prospects are as crazy about biz opps as the Harley guys are about their bikes and memorabilia.