Solo Ads. Selling Traffic
Your bread-butter-caviar. Main monetization method for your freebie list.
A REAL business service. Not a hobby. Approach from a position of honesty, integrity and professionalism.
Promote, advertise, SELL, hustle, grow authority, increase prices to the ‘elite’ level, build connections
If you utilize all the available techniques and methods, the potential income is multiple six-figure/ year even with not that many clicks/day.
“Ideal” model. You outsource operational activities of building, refreshing the list. Use your spared time to promote traffic service & grow the biz.
Quality vs Quantity.
General Guidelines – cont
Credibility is key. Treat EVERY customer as a VIP. Make them feel special
Build Trust. Be honest
Look Busy, trustworthy and authoritative.
Communicate. Communicate. Communicate.
because of good communication they will get back to you even if the results were bad
get back to them and reply to inquiries relatively fast
be easy going, don’t be afraid to negotiate
Starting To Sell
• Collect testimonials from swaps/clickbanking. Stay on top of all of your clients to post testimonials
• Get orders, get more testimonials, etc. Snowball effect.
• Never accept orders for more than 100 clicks in the beginning. More testimonials = more orders. Collect testimonials with 100-clickers for 1-2 months. Ask for video ones too. If you have to accept more than 100 clicks, you can (1) separate the clicks to deliver them faster (2) send to the direct link. (3) Buy more solo
• Advertise yourself as a new vendor with fresh list. People are looking for such list.
• completed your Solo Ad Page when you have 5-10 testimonials.
How To Sell 1
“Active” Selling. Contrary to what other vendors do – you need to SELL.
Very-very important. Difference between not getting orders and staying booked for weeks.
Benefits. Scarcity. Call to action. They need to know that your stuff is the best one and that there’s limited supply of it (Igor’s #1 Strategy)
Nurturing, segmenting your list when you have a big list.
You treat this as a biz, not a hobby. Looking to form long-term relationship with your clients.
How To Sell – 2
Ask questions, lead the conversation. Keep them engaged. “Close them“ Ask Questions Like:
“What offer would they like to promote?”
“What package size are they looking for?”
Never just send them to the page. Lead thru the whole process. Explain how everything works.
Treat them as VIP. Come from a position of being genuinely interested in their success. You need them to get results, not just to sell clicks.
“Connect” with them. Where they live, what do they do, etc. Relate to yourself.
How To Sell – 3
LOTS of them are newbies. Not only would you need to make the whole purchase process smooth and easy for them to understand, but if you share value with them, become a genuinely interested authority, you’ll become their traffic-provider-of-choice for life.
Offer to review their squeeze, Sales page. Give advice how to structure their funnel, tech setup of their Autoresponder, etc. Remember you now know about traffic & conversions 10x more than 99% of your buyers. Educate and Coach them.
For bigger orders offer incentives (free done-for-them squeeze page, biz consultation, etc.)
Come up with pre-written templates (not robotic) to answer to their common question in detail or you can post Q/A in the Solo Ads website (remember to focus on benefits of your traffic)
How To Sell – 4
Make them feel Special. Make your service feel Special.
Can charge more for “special” packages. Reserve to mail a specific offer only for particular client
Mailing with their custom swipe. Mailing to a special portion of your list, targeted towards specific offer, etc.
Add value besides the clicks. This makes them come back to you.
If they ask for a discount – offer one in exchange for a testimonial. (Even better – a video one. You can then promote it on your FB wall). Try to not discount without reason.
Never secure a mailing spot without being paid for it
How To Sell – 5
When answering their questions, remember those questions you had yourself when buying solos. Answer them in a preemptive manner, when selling.
Qualify your customers. Don’t deal with them if you feel something weird going on (extremely rare cases).
Paul’s Special Tactics – 1
Book few days/week ahead even if you have earlier spots. a) establishes credibility, makes you look busy. b) if you tell them that you can send ASAP, if some earlier spots come up, it will give you flexibility. Fill empty spots with swaps/CPA
Scarcity trick. “My next slot is on 16th. The next one is on 18th.”
Offer monthly subscription option with good deal, if a customer is happy and orders for second time.
Focus on acquiring Biz Opp clients. These are your high-end clients.
Paul’s Special Tactics – 2
Create a list of Solo Ad clients. Even if they come thru Facebook – add their email manually (GR or Aweber); or if you want to be looked very professional, in the future, you can create a Paypal button for payment (makes them feel special) and direct them to a solo ad buyer squeeze to capture their email.
“Please optin to get my special offers and promotions and to continue with your solo ad order”.
This is your golden goose, whenever you are short on orders. Promotions to your past clients, etc.
Get back to your past clients thru FB/email. Check how their biz is going, etc. Once in 2-3 months.
Don’t try to sell in these personal conversations. Simply remind about yourself, show that you care. They might just repsond to you like “Yeah Paul, I’m fine, thanks. When is your next spot?”, then you go sales again.
Paul’s Special Tactics – 3
HUGE and UNIQUE: Instantly double the amount of clicks sold.
When they ask for a certain amount of clicks, offer your next package with some incentive (higher T1, OD, better spot, etc).
5/6 success rate. No resistance.
VIP Club / member website
Solo ad upsell. Target this towards Biz Opp crowd. Benefit oriented, unique advantages.
Specially targeted clicks, done-for-them squeeze, special rates, limited Biz Opp slots only for specific client, etc.
For list builders you can simply offer monthly subscriptions at better rate, T1, etc.
Send a quick reminder before the solo starts (1-2 days) with a tracking link for them to track the clicks live.
For larger packages – keep them updated throughout the solo, check how it goes, etc.
Don’t sell maximum amount of clicks you can deliver. Something can always go wrong. Fill in the spots with Swaps/CPA.
Avoid using customer pre-written swipes. Position your swipe as a benefit. Most of their swipes are generic, overused and ineffective.
Solo Completion – 1
Send a report (chat-like, regular conversation, template, don’t formalize). Mention over delivery, T1 rate. Add a reporting link/screenshot from your tracker. Important: Ask for feedback/results/overall impression.
Always do your best to collect testimonials. If customer doesn’t come back to you after the report, follow up with him in few days.
If the results were good
Ask for testimonial (for really good results – screenshot from tracker, video. Offer incentive as a reward for their time spent on video. Free clicks, special rate only for them, etc.
Take screenshots of testimonials and save them. Bump (reply to their FB post in 2-3 days).
Post screenshots of testimonials on your WF thread/Solo Ad page.
Support each other in the group. Comment on testimonial threads, etc.
Solo Completion – 2
If the results were bad, make it up to them. Even if not your fault. Going extra mile is what matters.
Review their squeeze page, sales page, give advice (video – jing). Helps to grow authority and acquire long-term customers. Also takes away the blame from your clicks. Guess who the customer will go to, when he does changes to the pages?
In 90% of cases the issue is on customer side. Double-optin AR, bad squeeze, issues with hosting, issues with AR, tracking issues, etc, etc.
Easiest advice – benefits, specificity on the squeeze page. Exit redirect to get 5-10% more optins, etc.
• If you believe it can be your fault, or simply want the problem to go away, tell them something like “I used experimental swipe, but will use a proven swipe this round, it’s free on the house”