Make Money with Solo Ads without a List
by Jennifer Bland
How Do Solo Ads Work
It is not uncommon for website owners to search out cost-effective ways to send traffic to their websites. One of the most cost-effective methods for generating traffic is a solo ad.
A solo ad seller is someone who has built a large email list. They will rent out their list to website owners by sending a guaranteed minimum number of users to a website. These users are referred to as “clicks.” They will sell solo ads in multiple of clicks like a 100 click solo ad.
Ever time a solo ad seller sends out an email to drive traffic to the buyer’s website, they will see people unsubscribe from their email list. As a result the solo ad seller has to constantly add new subscribers to their list to replace those that unsubscribe.
This never-ending process of adding new subscribers to replace people who unsubscribe is why the solo ad business is referred to as “churn and burn”.
If you want to read more about how I built my list for solo ads then check out my post how I got my first 100 solo ad subscribers in 2 days. I also have a post on how to add new subscribers to your solo ad list using click banking.
What is Reselling
It can take a bit of time and a serious amount of money to build your solo ad list. If you don’t have time or the money to build a list, then you can start selling solo ads by becoming a reseller.
Someone that has a very, very large list will sell clicks at a set price. You can then turnaround and sell those clicks at a higher price. The difference is your profit.
Reselling is one of the fastest way to enter the solo ad business without having your own list.
What is a Solo Ad Manager
A Solo Ad Manager is a person that performs all of the tasks listed above for someone that has a list. In exchange for their services they are paid a percentage of the cost of the solo ad, per hour or a flat amount.
The services they provide can vary. Some solo ad managers will just post daily in different Facebook and Skype groups that they have solo ads for sale. Some will go a step further and collect payment and swipe files. The fee they charge is based on the level of services that they offer.
I interviewed 3 people that are Solo Ad Managers and got a perspective of the work they perform and their compensation. Here is what they do when managing other people’s solo ad business.
Iva is a solo ad manager for 3 to 8 vendors . The range is because some of her vendors will sometimes not sell solo ads but they do return to use her services when they are actively selling.
With the number of clients that she has, she is able to sell a combined total of 2,000 clicks daily. Some of her clients list can only support sending 100 clicks daily but she has some clients that can send 1,000 clicks daily.
When advertising clicks she will advertise for each client. Advertising involves posting the same ad in different Facebook and Skype groups. The process of posting advertising daily can take less than 30 minutes.
Once a person purchases a solo ad, they make payment directly to the vendor’s PayPal account. She does not collect payment herself. She will collect the email swipe file and tracking URL from the buyer and will then pass this on to the vendor.
She is paid at the end of the month. Her fee is 15% of the selling price of the solo ad. For example if someone sells a 100 click solo ad for $42, she would be paid $6.30. If she is able to sell all 2,000 clicks daily, she would earn $126 per day. Iva said she earns between $2,500 and $3,000 per month as a solo ad manager.
The hardest part of the job is that she has to be constantly available and connected to the Internet. This allows her to answer any questions she might get in regards to her advertising. Plus if someone posts that they are looking to buy, they will usually purchase from the first person that responds. That is why she needs to be connected so she can respond quickly to questions and to make sales.
In addition to being a solo ad manager, she can create banners and squeeze pages. Her experience in managing other people’s solo ad business has allowed her to understand what works and what does not work so she can create a high quality banner or squeeze page. She charges $10 for a banner and $20-$30 for a squeeze page.
If you are interested in learning more about having her manage your solo ad business here is her website. You can also reach her on Skype at ivlatin83.
Steve started out managing other people’s solo ad business. He eventually crew that into a full time business for himself. He now has a team that manages a large number of solo ad businesses.
His pricing structure is based a minimum flat rate to the vendors. The amount above that minimum flat rate is his commission. For example he will advertise your 100 click solo ad for $40. Once the ad is sold the vendor earns $30 and Steve earns $10 in commissions.
Steve will also sell premium solo ads. When someone purchases a premium solo ad they will only receive traffic from USA, UK, Canada, Australia and New Zealand. The base rate charged for a premium solo ad is $40. If that premium solo ad sells for $55 then Steve will earn $15 in commission.
Steve built a business around managing other people’s solo ads. He has employees that are located throughout the world. This allows him to literally offer 24/7 service for his clients.
When a solo ad is sold, payment is made directly into Steve’s PayPal account. They also collect the email swipe file from the buyer. They will review the swipe file and make changes and/or rewrite if necessary.
Once the swipe file is checked and completed it is sent to the vendor. Payment is made to the vendor at this time also. This method allows both parties to be paid immediately upon a sale.
By building a successful business to manager solo ads for others, Steve can earn up to $10,000 per month.
Kate is full time VA located in the Philippines. As a VA she charges a flat $10 per hour for her services. She works for 123 Employeewhich was started by Davin Michaels. (NOTE: I have had many people who have had great success using this company).
As a VA she has been trained by her clients to manage their solo ad business. She mainly advertises on SafeSwaps to find potential buyers.
Her client will send to MLM offers. Most solo ad sellers will not send to this type of marketplace but those that do are able to charge a premium price. As part of her services she will check potential buyer’s rating on SafeSwaps. If the rating is 100% then she will accept the offer to buy and send to MLM offers.
She spend less than an hour a day posting advertising for solo ads on Safe Swaps.
As a VA she is paid monthly by her clients. It is not unusual for her clients to offer monthly bonuses based on her performance. She earns around $300 per month managing solo ads as part of her VA work.
Managing other people’s solo ad business is a great way to get started with solo ads without having a list. As you can see from the people I have highlighted that you can earn anywhere from $2,500 to $10,000 per month managing other people’s solo ad business.