If you haven’t been taking detailed notes for the past X years on what you should be doing with your website and marketing, then don’t worry, you need to read this book.
While you may have visions that the book provides a goldmine of instant linkjuice you can sprinkle on to raise your site to the top, that’s not what it is about.
Instead it takes the best practices that have become commonplace over the past 7-10 years and puts them all in one place for you.
Some of it is basic, but even then the book provides a good review to make sure you are doing whats needed with your website. And for most, I am sure you will find action points within every checklist that you have not completed and will help improve your web site marketing.
For example, Stoney recommends making your entire site secure (https). Or, how about registering your domain for 5 years vs 1 year. Have you considered these “signals” when it comes to your website marketing? This books lists it all out in front of you.
The book is broken down into 35 checklists/chapters. A sample of some chapter/checklist headings include –
Internal Site Search
Links & Buttons
Also, the Best Damn Web Marketing Checklist Period is a good reference for asking questions before you hire a marketer to address their knowledge of your requirements. Without a clear understanding, your marketing may fail.
All entities online should have a basic understanding of what marketing is and isn’t in relation to individual entrepreneurs and small businesses.
There is no one size fits all marketing plan, a plumber or a freelance writer would not market to the same clients, therefore, by reading and using the checklists in The Best Damn Web Marketing Checklist Period will help your marketing efforts for your particular needs for marketing to you ideal client.
Without a concrete plan using the checklists in The Best Damn Web Marketing Checklist Period, you could spend a good deal of time using the trial and error method.
Getting into the technical stuff of what makes a good domain name and how your internal pages should be secure and not just your shopping cart page are examples of what separates this from just any typical SEO book.
Design considerations on what to do and what to leave out are discussed. As I write this review a lot of web designers and websites don’t take into consideration the difference between phones and computers on how your site is viewed.
Mobile considerations are very important now. Make sure you stay current on this.
Finally, with added ecommerce tips and blogging and collecting data at check out and so much more this book really does deserve a great rating.